VP, Digital Strategy

Job Description:

As VP of Digital Strategy, you will provide strategic leadership to clients, prospects, and a community of Merkle strategists within our CX Strategy Practice.

You bring an equal understanding of brand, business, and customer insights and a more integrated perspective to the recommendations for our clients.

In this remote position, you will report into the SVP, CX Strategy and support our teams and achieve growth across a diverse spectrum of marketing, digital experience, and technology-oriented buyers.

You will be a strategic practitioners across Commerce, Content, Engagement, and Loyalty and strategists, supporting teams to work collaboratively and creatively, elevating the craft of strategy throughout the firm.

You will set the tone, promote, and be a SME on modern and evolving user experiences, nurturing client relationships and guiding teams towards creating impactful brand interactions in the evolving landscape of consumer experience, marketing, customer analytics, and digital experiences.

Responsibilities

Client Engagement

• Engage with clients alongside account teams, offering expertise in customer experience strategies and supporting our client service and growth teams.
• Educate your client(s) on our capabilities in enhancing customer and digital experiences, aligning these with their business objectives to achieve growth.
• Develop and present content for analyst engagements, responses to RFIs/RFPs, and external communications focused on media relations and partnerships, emphasizing experience design.
• Foster a public-facing brand and position of expertise in the space of modern experience design, customer experience strategy, and human-centered experience transformation.
• You will work alongside a group of strategy practitioners with domain expertise across Commerce, Content, Engagement, and Loyalty teams
• Engage in activities promoting expertise in customer experience trends, technology's influence on consumer interactions, and dentsu and Merkle's expertise.
• Collaborate with experts, media, analysts, and industry leaders to advocate dentsu and Merkle's vision in customer experience strategy.
  
  
  

Technical Skills

• Proficiency in customer experience strategies, including customer journey mapping, persona development, customer segmentation, and customer analytics.
• Familiarity with digital marketing technologies, platforms, and tools related to CX and DX, such as CRM systems, marketing automation, content management systems.
• Promote expertise in customer experience trends, technology's influence on consumer interactions, and expertise related to dentsu and Merkle's vision in customer experience strategy.
  
  
  

Qualifications

• Bachelor's degree in a relevant field such as Marketing, Business Administration, Communications, or related fields.
• Minimum 12 years of experience working across growth and delivery in an agency or digital consultancy setting.
• Minimum 10 years of experience in a leadership role focused on Customer Experience (CX), Digital Experience (DX), or Brand Experience (BX).
• Demonstrated experience in strategy development for clients and achieve business objectives strategic initiatives.
• Ability to pitch and win hearts and minds in high-stakes presentations.
  
  
  

Additional Information

The annual base salary range for this position is $163,000-$263,350/year

Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Additionally, This Position Is Eligible For Discretionary Incentive Compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
  
  
  

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

USA - Remote - Maryland

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.