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Adobe: Customer Journey Analytics Preview

Adobe: Customer Journey Analytics

With Eric Matisoff Liked by 252 users
Duration: 2h 30m Skill level: Intermediate Released: 10/29/2024

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Course details

This course delivers a detailed review of the Adobe Customer Journey Analytics platform. Eric Matisoff explains the unique aspects of Customer Journey Analytics compared to Adobe Analytics, as well as how to apply features for your omnichannel and digital analytics needs. Plus, Eric guides you on how to analyze data using a guided analysis. Finally, learn several administrative capabilities that are key differentiators of Customer Journey Analytics.

Skills you’ll gain

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Meet the instructor

Learner reviews

4.8 out of 5

89 ratings
  • 5 star
    Current value: 76 85%
  • 4 star
    Current value: 12 13%
  • 3 star
    Current value: 1 1%
  • 2 star
    Current value: 0 0%
  • 1 star
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  • Rushikesh Chavan Rushikesh Chavan

    Rushikesh Chavan

    Senior Analyst I at bajaj markets Adobe Analytics| Adobe Launch | SQL | Javascript

    5/5 April 24, 2025
    Good
    Helpful · Report
  • BΛRRY (Barry) Mann BΛRRY (Barry) Mann

    BΛRRY (Barry) Mann

    Martech & CDP Implementation Expert Since 2010 | Adobe AEP Certified - Launch SDK / AA/ CJA / AJO | Analytics Engineering | Tealium AudienceStream

    5/5 April 14, 2025
    I enjoyed the course very much, it gave a good high level view.
    Helpful · Report
  • Kalen Daniel Kalen Daniel

    Kalen Daniel

    5/5 January 13, 2025
    Very informative training on CJA. You get actual experience in the tool with this training, no joke. You also learn about things like: Guided Analysis - and all the features Schema, Admin & Configuration of Metrics, Dimensions Attribution- Adjusting for single metrics or globally-applying attribution Data Views - and how to preconfigure for Analysis Workspace Report Builder, CJAPY - Python Wrapper!, API Connectors & more 1 student/free account to view Adobe demo data and get actual experience in the tool! *A lot of users that are advanced or veterans with analysis workspace- should still take this coures. You'll find that you probably know about 50% of the content due to overlapping features, but this course is very much worth every minute of the 150 mins in duration! Terrific Job to the instructor & team at Adobe!
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Contents

What’s included

  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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