From the course: Adobe Express Cert Prep

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Building a branded website and web pages

Building a branded website and web pages - Adobe Express Tutorial

From the course: Adobe Express Cert Prep

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Building a branded website and web pages

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- [Instructor] Designing and developing a branded website is a crucial step in establishing your online presence and making sure that your brand identity is effectively communicated to your audience. A well-designed website not only represents your brand visually, but also provides a smooth user experience, keeping visitors engaged and helping them navigate your site with ease. In this video, I'm going to discuss the key concepts of creating webpages that reflect your brand identity with a focus on maintaining consistency and improving usability. Branding your website starts with understanding how your brand elements translate into a digital environment. Your website should reflect the core aspects of your brand, such as your logo, colors, fonts, and overall tone. Just like your social media marketing materials do. For example, if your brand is all about minimalism and clean aesthetics, your website should have a simple user-friendly layout with plenty of white space, muted colors…

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