From the course: Adobe Express Cert Prep

Introducing the course - Adobe Express Tutorial

From the course: Adobe Express Cert Prep

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Introducing the course

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- Hey there. Welcome to "Content Creation and Marketing using Adobe Express". I'm Jonathan Gordon and I'm really excited to be your guide on this journey into digital design and marketing. This course is more than just content creation. It's about making content that actually connects with your audience. We'll take a deep dive into Adobe Express, this great software. It's a game changer for marketers and creators. You can use this software as a creative hub for all your projects you have created in Photoshop, Illustrator, in Design, and even Adobe Premier. I use it almost every day. I love Adobe Express. After 30 years of teaching and graphic design experience, Adobe Express has become essential to my content and marketing workflow. Express has everything you need to design eye-catching social media graphics, professional posters, engaging videos, and so much more. And the best part, Adobe Express is super intuitive and accessible so you can produce amazing, on-brand content without needing a degree in graphic design. But we're not just covering tools here, no, no, no, no. I'll walk you through the essentials of marketing and design that turn good content into great content. We'll explore how to make marketing pieces that look incredible and resonate with your clients and stakeholders. We'll dig into the fundamentals like audience engagement, conversion, visual storytelling. Plus we'll cover core design principles like color theory, typography, and layout design, so everything you create has a strong cohesive look that draws people in. Now, throughout this course, through the content creation and the marketing, I'm going to be throwing in here and there all those different things that you can do with Adobe Express. We'll cover essential strategies for creating content that connects with your target audience across various digital channels. You'll see how to leverage templates and customization options to fit your brand's unique style and voice. Through practical projects and real world examples, you'll gain hands-on experience that you can immediately apply. From creating stunning visual content to developing advanced design and marketing strategies, you'll be equipped to tackle any content creation challenge. If you're looking to build your content marketing skills, produce professional looking pieces, or even prep for the Adobe Professional Certification exam, you're in the right place.

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