From the course: Advanced Content Marketing
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Using content optimization testing
From the course: Advanced Content Marketing
Using content optimization testing
- What do companies like Netflix, Google and Intuit have in common? A culture of optimization. They run literally thousands of experiments and tests every year. The exciting thing is you can create a culture of optimization for your content as well. Since testing your content takes time and resources, it's wise to focus on areas where a change could make a big difference to your goals. Let's look at three opportunities where your testing will optimize your content's impact. The first opportunity is making good content perform even better. This is all about making promising content reach its potential. For example, home security company Blink constantly tries different combination of text and images for its onboarding emails and other content. Each winner then faces off against a new version until Blink knows they have the best combination. Optimization is just part of their business as usual. The second opportunity…
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