From the course: Advanced Google Analytics

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Create a measurement plan

Create a measurement plan - Google Analytics Tutorial

From the course: Advanced Google Analytics

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Create a measurement plan

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- [Instructor] In order to guide the data that you need to be collecting in Analytics and the ways that you'll be pulling reports, as well as any filters or features that you set up, you need a clear measurement strategy for your business. So you want to take some time to define your business objectives and how you expect to measure your outcomes. Now, there are key actions that users take on your website that push them towards your business objectives. These could be something like making a purchase, which would be considered a macro conversion. Macro conversions represent the broad goals of your company. But then there are small goals that help bring that user closer and closer to that main event. These are called micro conversions and this could be anything that supports moving that user to that macro conversion. Now every business naturally has different types of conversions. For example, macro conversions might look…

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