From the course: AI and Digital Marketing Trends

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Five-step strategy for marketing with multimodal AI

Five-step strategy for marketing with multimodal AI

From the course: AI and Digital Marketing Trends

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Five-step strategy for marketing with multimodal AI

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- As a marketer, are you getting the value you expect from multimodal AI tools like text-to-video, text-to-avatar, text-to-music, text-to-translation, or are you just feeling dazzled by the hype? How can you move from wow to how? Well, here's a five-step strategy to help you begin. First, identify the task. Ask yourself, where does multimodal AI fit into your current marketing or communications workflow? And what other work would you like your team to do? That could be production, concept generation, optimization, or streamlining an existing process. Use your imagination and dream big or maybe ask your AI. Once you've done that, step two is assess your data. Work with your IT or marketing operations folks to identify the types of data you already collect. Figure out how you categorize, organize, and store and how much of it is proprietary. How will you safeguard your customer and staff privacy and your IP? Will you need…

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