From the course: AI for Google Analytics

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Exploring Google Analytics insights and recommendations

Exploring Google Analytics insights and recommendations - Google Analytics Tutorial

From the course: AI for Google Analytics

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Exploring Google Analytics insights and recommendations

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- [Instructor] Understanding insights and recommendations in Google Analytics will make a significant difference in your data-driven decisions. One of the AI/machine learning capabilities of Google Analytics is its ability to highlight trends, anomalies, and opportunities in your data. Let me show you how you can put this to work right now. After you've logged into Google Analytics, you'll be on your homepage and you can simply start by scrolling down to the insights section of this dashboard. This is where you'll find both automated insights as well as any custom insights that you've configured. Automated insights are created by Google Analytics' machine learning algorithms, and they'll detect unusual changes in your data, say a sudden spike in traffic or maybe a drop in conversions. And these insights are designed to keep you informed without having to deep dive into your data manually. Looking at the insights in the middle, we can see the anomalies are detected by the blue outlined…

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