From the course: Architecting Big Data Applications: Batch Mode Application Engineering

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Advertising analytics: Study requirements

Advertising analytics: Study requirements

From the course: Architecting Big Data Applications: Batch Mode Application Engineering

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Advertising analytics: Study requirements

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- [Instructor] Let's now proceed to analyze the requirements for the advertising analytics use case. Let's review the inputs available for this pipeline. The e-commerce website runs on a cloud e-commerce platform. This platform provides APIs to download details about the advertisements shown, including user response and demographics. The API has a rate limit and can be invoked once every 15 minutes, so it allows batch downloads only in JSON format. The enterprise email campaign management product also supports data extractions through an API. It provides details of each email sent and the response for the email as CSV extracts. It also includes the demographics of the customer. These are available as intraday downloads from the campaign management product. What about the output we want to create? We need to provide the analytics through a database with SQL access. It provides only aggregate information about the…

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