After 30+ years in B2B sales, I’m finally diving into the Marketing side—and I have to admit, I used to see marketing spend as a brand awareness play aimed at stock price, not lead generation. But this course opened my eyes. When Sales and Marketing are truly aligned, the synergy isn’t just theoretical—it’s measurable. It’s a powerful reminder that shared goals and collaboration across functions can drive real pipeline impact.
B2B Marketing Foundations
With Dina Shapiro
Liked by 827 users
Duration: 36m
Skill level: Beginner
Released: 6/30/2022
Course details
In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains what defines a B2B marketer, and how this type of marketing differs from business to consumer (B2C) marketing. Dina covers key concepts like: How to develop a comprehensive B2B acquisition plan, how to successfully leverage customer relationship management (CRM) processes, and how to effectively engage and connect with your customers.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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David Clement
David Clement
Principal Advisor, AIM B2B | Sales Strategy & Revenue Engines | Humanizing B2B. Maximizing Impact.
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Angela P.
Angela P.
Marketing Specialist | Sustainability-Focused | Remote-Ready Digital Content Creator 🌟 Open to Work: Marketing Coordinator | Digital Marketing |…
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Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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