From the course: B2B Marketing on LinkedIn

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Design effective LinkedIn Ads that convert

Design effective LinkedIn Ads that convert - LinkedIn Tutorial

From the course: B2B Marketing on LinkedIn

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Design effective LinkedIn Ads that convert

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- [Instructor] So what makes someone stop scrolling on LinkedIn and click on your ad out of all the others? It requires a combination of enticing ad design, precise targeting and a clear call to action. In this video, we'll walk through how to create effective LinkedIn ads that not only stand out in the feed but also convert, helping you achieve your marketing goals. LinkedIn offers several ad formats, each designed to achieve specific goals. Sponsored content appears in the newsfeed and works well for engagement and lead generation. Lead gen forms are great for collecting contact info directly on LinkedIn. Message ads deliver personalized offers right into the inbox. Now before creating your ad, start by defining your campaign objective. LinkedIn campaign manager offers several options like engagement, lead generation and conversions. The objective you choose determines how LinkedIn optimizes delivery of your ads. For example, if your goal is to collect leads, then choose lead…

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