From the course: B2B Marketing on LinkedIn

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Integrating LinkedIn in your B2B strategy

Integrating LinkedIn in your B2B strategy - LinkedIn Tutorial

From the course: B2B Marketing on LinkedIn

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Integrating LinkedIn in your B2B strategy

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- [Instructor] We've covered several strategies for B2B marketing on LinkedIn. In this video, we'll build an action plan for integrating LinkedIn into your full-funnel marketing efforts, from organic posts to ads, and connecting it with your CRM and sales team. Let's start by mapping LinkedIn activities to your B2B marketing funnel. At the top of the funnel, your goal is to build awareness. The social feed is a great opportunity for discovery. You can use your profile and your company page posts to share thought leadership, industry insights, and engaging content to make your brand visible to your audience. In the consideration stage, focus on LinkedIn prospecting and engagement. You can use Sales Navigator to identify and connect with decision makers at companies who have shown interest. Personalized outreach and meaningful interactions help you move potential customers further down the funnel. At the bottom of the funnel, LinkedIn ads is a great tool to be able to retarget and…

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