From the course: B2B Marketing on LinkedIn
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LinkedIn A/B testing essentials - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
LinkedIn A/B testing essentials
- [Instructor] Testing is the key to improvement. On LinkedIn, A/B testing allows you to compare two variations of your content and ads to see what works best. In this video, we'll walk through how to design an A/B testing plan and how to use LinkedIn's tools so you can improve your performance. First, start with a clear plan. Focus on testing just one variable at a time. This could be the copy, the image, or the audience. For example, you might test two different images to see which gets a higher engagement rate. Before running your test, create a hypothesis. For example, I believe that using technical images will increase click-through rates. A hypothesis gives your test a purpose and a benchmark for success. Be sure to run your test long enough to gather meaningful data. Too few impressions or clicks can lead to unreliable conclusions. Aim for statistically significant results before declaring a winner. LinkedIn's Campaign Manager has built-in tools to support your A/B testing…
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