From the course: B2B Marketing on LinkedIn

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LinkedIn analytics: Interpreting reports for B2B marketing success

LinkedIn analytics: Interpreting reports for B2B marketing success - LinkedIn Tutorial

From the course: B2B Marketing on LinkedIn

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LinkedIn analytics: Interpreting reports for B2B marketing success

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- [Instructor] LinkedIn's analytics tools are a treasure trove of insights for B2B marketers. But, what do all these numbers mean? In this video, we'll break down, how do we interpret key reports like company page analytics, campaign manager data, and LinkedIn conversion tracking to drive smarter decisions? Let's start with company page analytics. Here, you'll find metrics that reveal how your page is performing, like visitor demographics, follower growth, and post engagement. These insights help you understand who's interacting with your content and how they're engaging with your brand. You can find these under the Analytics tab of your company page admin view. For example, if your impressions are stagnating, consider posting more frequently or experimenting with different content formats, like documents or polls. Your LinkedIn profile analytics can reveal your individual influence. For marketers, this data helps gauge personal visibility and engagement with your target audience. You…

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