From the course: B2B Marketing on LinkedIn
Join today to access over 24,900 courses taught by industry experts.
Track B2B funnel metrics on LinkedIn: Awareness to conversion - LinkedIn Tutorial
From the course: B2B Marketing on LinkedIn
Track B2B funnel metrics on LinkedIn: Awareness to conversion
- [Instructor] How do you know if your LinkedIn marketing is working? Tracking the right metrics across the B2B funnel is critical to demonstrate ROI and improve your strategies. In this video, we'll break down the key metrics for each funnel stage: awareness, consideration, and conversion. At the top of the funnel, the goal is to build brand awareness. Key metrics to track this include impressions, reach, and follower growth. These numbers tell you how many people are seeing your content and becoming familiar with your brand. Engagement is another critical awareness metric. Are people liking, sharing, or commenting on your posts? High engagement shows that your content resonates with your audience, increasing its visibility organically. Next, in the consideration stage of the funnel, focus on metrics that show interest, like click-through rates and engagement with lead magnets. Are people clicking on your call to action? Are they downloading your resources or signing up for your…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.