Make it surprising

So the framework spells out the word MAGIC. M, you make something surprising, A, you analyze them on a deeper level, G, you give the pitch in the right order, I, you include a 3D object, and C, you co-create together. How do we make it surprising? All right, Pete, making it surprising is doing ordinary things in unordinary ways. So, for instance, people who are applying for jobs can find creative ways to convey their information. I've heard of people who put their resumes on a cake or in a box of donuts, or in a chocolate wrapper. Lots of food items, but you basically communicate the same thing you would communicate otherwise, but in new and unique ways. And that could include having some kind of sight or sound or color. Does that make sense? That is so good. You know, back in the day when I was doing tons of case interview coaching for aspiring consultants, there was a guy. He was awesome. He was having trouble getting attention from, I believe it was McKinsey & Company. And you…