From the course: Brand Design Foundations
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Making a wordmark
From the course: Brand Design Foundations
Making a wordmark
- Before I determine whether the brand message requires a wordmark, monogram, icon or combination of these, I revisit the brand's defining attributes. These are the five to eight words that my client and I agreed on in the research and strategy phase. Now that I've reminded myself what I'm communicating, I won't just be thrashing around trying anything. I may think I know what the solution is, but before I commit to one, I need to explore many variations of a monogram, wordmark, and icon. I start with a wordmark. Regardless of the final choice, at some point, I will need to see the brand's name with or without an icon. Letter forms work together in surprising ways. What sounds good when spoken may look awful visually. There are too many variables with a shape of letters to the way they combine. I need to try different fonts and arrangements. I begin the letter form and typeface exploration in Adobe Illustrator. I set up…
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