From the course: Branding Guidelines 101: Where Design Meets Marketing
Join today to access over 24,700 courses taught by industry experts.
Display a logo and its clear space
From the course: Branding Guidelines 101: Where Design Meets Marketing
Display a logo and its clear space
- [Instructor] In this video, we will have a look at the design elements part of the branding guidelines. The very first element that you want to notice is the brand logo. Access to these elements is vital for all content creators. In fact, it will guarantee and police the brand assets, making sure that each campaign, design, social media post, website, or printed brochure will look like they belong to the same company. But let's have a look at how to display a logo inside the brand guideline. The first page will have to show the logo in black and white. That will ensure that everybody is aware of how the logo looks like, what are the main components, and most importantly, the clear space. The clear space is an area located outside the logo that will determine the space between the logo itself or its pictogram and the logo of potential companies, partners, or other information. It is very important to respect the logo…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.