From the course: Branding Guidelines 101: Where Design Meets Marketing
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Do all businesses need brand guideline documentation?
From the course: Branding Guidelines 101: Where Design Meets Marketing
Do all businesses need brand guideline documentation?
- Have you ever wondered if your business needs brand guidelines or if this document is strictly required only for large corporations? The answer to this question is very simple. All businesses need a brand guideline documentation. The difference you might find is that small businesses and startups guides will consist from three to 10 pages while a large corporation ones will contain from 30 to 100 pages. This is simply because the list of content requiring regulation will increase during the years of activity, line of products, or services, communication plans, pure campaigns, events, and so on. The Brand Guideline Foundation are rooted inside a company business plan. A business plan is a formal written document containing the goals of a business and the methods for attaining those goals. It also describes the nature of the business background and give information on your organization and the strategies it intend to…
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