From the course: Business Analytics: Marketing Data

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Data visualization basics

Data visualization basics

- [Instructor] Data visualization is a powerful tool that helps you uncover insights. Just looking at the numbers in a spreadsheet will not provide you very much value, especially when you're looking to make better data-informed decisions. In this video, I'll walk you through some of the basic concepts to keep in mind when you're visualizing your data. You could spend hours and hours learning all the specifics of a tool like Power BI or Tableau, but if you're not making useful dashboards, all that effort is for nothing. Oftentimes, I see analysts losing the forest for the trees. This is why understanding data visualization is so important. Data visualization has a few fundamental concepts underlying it. The first fundamental is to keep your data visualizations simple. I know we often see beautiful and elaborate data visualizations all over LinkedIn, but for you and your business, you should keep things simple. The…

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