From the course: Consumer Behavior Analytics for Marketing
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Creating a remarketing strategy
From the course: Consumer Behavior Analytics for Marketing
Creating a remarketing strategy
- Remarketing is like tending a garden. Some seeds, your audience's initial interactions, take root and sprout right away, but others need a little more care to grow. Remarketing gives you the tools to nurture those seeds, providing the right combination of sunlight, water, and attention to help them flourish. By identifying high-potential prospects and crafting personalized, well-timed messages, you can cultivate the interest that already exists and guide it towards full bloom. Start by clearly defining what you aim to achieve, whether it's increasing sales, driving app downloads, or enhancing brand awareness. Then, identify behaviors that signal high intent, such as visiting specific product pages or abandoning shopping carts. These behaviors will guide your targeting efforts, ensuring you focus on audiences most likely to convert. Remarketing is often driven by behavioral data, data on what customers did, opening an email, viewing a product, or watching a video. Next, craft the…
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