From the course: Consumer Behavior Analytics for Marketing
The consumer data explosion
From the course: Consumer Behavior Analytics for Marketing
The consumer data explosion
- Have you ever been lost in a maze? It's fun, but it gets confusing. That is what data-driven consumer marketing can feel like. Did you know 60% of marketers regularly use consumer data in their decision-making process, and 80% of consumers consider it appropriate for marketers to collect information about their brand purchase history? They're expecting personalized messaging and services based on their data, and marketers are happy to oblige. I'm Christina Inge. I've been in this biz for 23 years, both on the ground and teaching. I've learned a thing or two, and I want to share my knowledge with you. In this course, you'll find out how to navigate challenges and confidently use data to learn about your consumers on deeper levels, to cater to them and achieve revenue growth.
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.