The content provides a good introduction into consumer behaviour analytics. I feel that the explanations and examples given are quite clear and easy to follow. However it would have been good to have some quizzes or testing to further solidify the information provided.
Consumer Behavior Analytics for Marketing
With Christina Inge
Liked by 110 users
Duration: 55m
Skill level: Beginner + Intermediate
Released: 2/13/2025
Course details
In this course, Christina Inge—a marketing agency CEO, author, international speaker, and professor—shows you how to leverage consumer data to enhance your marketing strategies and engage customers effectively. Discover the power of demographic, psychographic, and behavioral data in tailoring your marketing efforts. Learn to create personalized campaigns, manage customer data ethically, and comply with global privacy regulations. Find out how to implement a data-driven customer journey mapping and use remarketing to re-engage potential customers. Understand the value of creating a data ethics statement to ensure responsible data use within your organization. Benefit from industry insights, practical examples, and actionable steps to optimize your marketing efforts. By the end of this course, you'll be equipped to build trust with your customers and achieve sustainable growth through data-driven marketing strategies.
Skills you’ll gain
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Meet the instructor
Learner reviews
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Maria Francinete M.
Maria Francinete M.
AI & Machine Learning | Data Science & Analytics Consulting and Management
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Daniel R. W.
Daniel R. W.
Digital Content Producer | Professor | Web Developer | PM | Web Writer | Copy Editor | Proofreader | QA
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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