From the course: Conversion Rate Optimization: CRO Strategies for Business and Customer Growth

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Eight ways to increase conversions

Eight ways to increase conversions

- Today, I'm going to walk you through eight different ways for you to uncover your prospect's emotions, and as a result, increase your conversions. (upbeat music) As you know, I talk about this a lot. Emotion is the key to everything that you need in order to increase conversions. If you want to drive more sales, leads, and revenue, you have to leverage emotion. You have to understand your customer's emotions, your prospect's emotions, their pains, their challenges, and their desired outcomes. And I've been using this system for over 10 years, and I've been timing conversions for my clients using this process. Now, every single time I say, "Use emotion," everyone says, "Well, Talia, but how do I actually do that?" So this is what this video is about. I'm going to show you eight different ways you can start by uncovering those emotions. You may find that some of these are more relevant to you and some are less, but that's exactly what this is for. You can choose where you are on the…

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