From the course: Conversion Rate Optimization: CRO Strategies for Business and Customer Growth

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How to choose a landing page builder

How to choose a landing page builder

- If you are the person in charge of creating landing pages in your business, you have probably considered using landing page builders. First, let's start by talking about what a landing page builder is. So there are many of them out there, Unbounce, Leadpages, Elementor, and so many more, which you can use. They basically have templates you can go into and are ready made. You simply choose a template that is right for your industry and switch out the words that are in there with your own copy. It is super easy, super simple. Here's what's really good about landing page builders. First of all, you save a ton of time. Instead of having to hire a designer and hire a developer, you can do it all in one platform that you pay for. You go in, you do it all yourself. You just have to have the copy in a Google Doc and you can go in, switch it out, done. If you are a one person team or up to three people on your team, you probably don't have all the resources or actually the people who you can…

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