From the course: Conversion Rate Optimization: CRO Strategies for Business and Customer Growth

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The most critical landing page design rules

The most critical landing page design rules

From the course: Conversion Rate Optimization: CRO Strategies for Business and Customer Growth

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The most critical landing page design rules

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- Let's talk about landing page design. If you are sitting in front of your landing page right now and you're trying to figure out what images to use, what colors to use, what visuals you should be using on your landing page, then you're probably asking the same question most people ask. It really is not an easy task deciding how to design a landing page, especially if you're not a designer, and I'll even say a conversion designer because when it comes to trying to get sales, leads and actually making money from your landing pages, it can't be a lovely, cute design that's just like really fashionable. It has to convert, it has to be really good. And most designs are built to look nice and aren't built to convert. So today what I want to do is actually talk to you about the rules that I have established when it comes to designing landing pages. And these are the rules that will help you do a few things. A, make sure that your design amplifies your message 'cause that is the most…

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