From the course: Creating a Compelling Brand Narrative
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Exploring the importance of culture
From the course: Creating a Compelling Brand Narrative
Exploring the importance of culture
Culture is defined as the customs, arts, social institutions and achievements of a particular nation. People. Or other social group. The key words I want to highlight are social group and customs. In your workplace, there are certain customs that have been established. Those customs determine what behavior is accepted and also what is not accepted. Today, I'll walk you through how to have correct alignment so your behavior isn't misinterpreted. The first question to answer is What are the organisé tions customs? You may have recently joined a new organization or possibly received a promotion and feel like you need help. Here's a few tips to help you understand your new environment. First, understand the organization's mission and values. This can be found on the company's website, or you can talk to your manager about it. The organization has established norms which serve as the foundation for how employees are to engage with one another. That's known as macro culture. Next, explore…
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