From the course: Creating a Compelling Brand Narrative
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Intention vs. perception
From the course: Creating a Compelling Brand Narrative
Intention vs. perception
Being intentional with your brand allows you to better shape the perception of it. Today, I'll walk you through how to create a brand you're proud of by focusing on the impact of your actions. Perception is defined as a way of understanding something when you think about it in the context of how people interact, it shows the importance of your behavior. Every choice you make and how you interact and communicate with others is constantly being evaluated. Now you may be thinking, Whoa, that's intense, and I'm not trying to scare you. I do want you to know just how important your behavior is. So when you hear someone's perception of, you know, you have the ability and the power to influence it, you always have a choice before you take action. So you may wonder, well, how do I know if the way I engage with others is perceived positively or negatively? Be observant. Observation is the action or process of observing something or someone. Here's the important part. In order to gain…
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