From the course: Creating a Compelling Brand Narrative

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Who to ask

Who to ask

Here's a pop quiz. Who are the best people to talk to you when asking for brand feedback? A. Your manager. B. Your manager. And internal partners. And peers. C. Your manager. Internal partners. And peers. And influence. Servers or D. Everyone you interact with when thinking about who to ask for feedback from. It's not about talking to everyone. You'll be left with conflicting information and lots of unanswered questions, choosing to just talk to your manager and peers. Leaves you missing critical information so their viewpoints are limited. This leaves option C, your manager, internal partners and peers and influencers. Today I'll explain how to identify who to talk to so you feel focused and energized when getting feedback on your brand. You do this by focusing on these categories of people, individuals you support now and key influencers at work. Your brand is constantly being crafted through each interaction and the type of work you produce. Who you support now are the people…

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