From the course: Creating and Giving Business Presentations

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Blueprint of presentation persuasion: The three-act narrative

Blueprint of presentation persuasion: The three-act narrative

From the course: Creating and Giving Business Presentations

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Blueprint of presentation persuasion: The three-act narrative

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- Presenting without using a story-based narrative structure is like navigating the open sea without a compass. Both are a journey into the unknown. The three-act structure is a well-proven communication device. It has engaged audiences in stories, movies, and plays for centuries, and you can use it to get your information across in a way that persuades. In this video, we'll take a look at how you can use it to structure the information in our presentation, making it easier for the CMO to grasp the value and urgency of each idea. There are three parts to it: the set up, the conflict, and the resolution. Act one, The Set Up. This introduces the status quo, establishing the baseline of your story. Here you present the initial scenario or problem, setting the stage for further development. This act is crucial for providing the audience with context and background. Act 2, The Conflict. This raises the stakes by introducing challenges or obstacles that need to be overcome. It's the core of…

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