From the course: Creating and Giving Business Presentations

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Use metaphors to cement understanding

Use metaphors to cement understanding

From the course: Creating and Giving Business Presentations

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Use metaphors to cement understanding

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- Have you ever found yourself lost in a sea of text and numbers during a presentation? When suddenly the speaker uses a striking image to make their point and it all just becomes clear? Visual metaphors are like shortcuts for the brain. They use pictures to explain big ideas in a way that sticks with us making complicated things simpler and more relatable. Imagine turning a complex concept into an image or a scene from everyday life. Suddenly, it becomes easier to understand and remember. It's a superpower for sharing ideas that makes sure what you say doesn't just fly over people's heads, but really lands and stays there. Visual metaphors represent ideas or concepts making them more relatable and easy to understand. They bridge the gap between the familiar and the unknown, simplifying complex information. For example, to illustrate growth in ad spend return on investment is the image of a baby tree sapling growing into a huge oak tree. This metaphor, whilst often overused, is a…

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