From the course: Data-Driven Prospecting for Business Development
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Build data-driven prospecting strategies
From the course: Data-Driven Prospecting for Business Development
Build data-driven prospecting strategies
Data is meant to tell a story. The more you can interpret it, the better you are able to retell the story in a format that makes sense to the audience you are trying to attract. After this lesson, you'll be able to collect data that helps you understand the type of customer you attract in order to build your next outreach campaign. You know that it is important to listen to calls in order to improve the way you pitch or handle objections in the future. And it's just as important to create space to listen to the prospect. Share your understanding of challenges you've helped other companies like them overcome, and ask open-ended questions to help you stay curious and allow space for your prospect to share their perception of your service and understand common challenges they face in trying to introduce new ideas into their organization. Call recordings and email responses are some of the best and most challenging data points to collect. The task is time consuming, but it pays off to be…
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