From the course: Data-Driven Prospecting for Business Development
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Understand the benefits and limitations of data
From the course: Data-Driven Prospecting for Business Development
Understand the benefits and limitations of data
Imagine Google and Apple Maps are down, and you have to sketch a map that leads you to the beach near your house. If you're trying to sketch this map for your neighbors, you will include landmarks that are simple for a neighbor to identify. You might not even include the names of streets, as you know your neighbor knows the best path to the beach. But if you're trying to share this map with a friend from out of town, you'll want to include more details like names of streets, and you would even include a detailed list of what streets to turn on for the fastest route to the beach. Same destination, but you include different data points for different audiences. Consider this map-making approach in order to understand the benefits and limitations of data. In this lesson, you'll learn how data can assist your prospecting needs and how it might hurt your prospecting if not leveraged properly. First, let's talk about the many ways data can help you as you build a prospecting strategy. Data…
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