What's next for storytelling with data?

- And I think the other thing that I wonder about for what you do is... Like, where where does the, I mean, this is like a deep passion for you. Like do you see yourself doing this forever? I mean, being an entrepreneur 10 years now. I mean, it's a great thing, but I often ask myself this question. So this is a selfish question from me a younger entrepreneur and, or, you know, a few years back in my entrepreneurial journey. I don't mean to say younger, but you what I mean, a few years behind you in this journey, like where does it go? Where does storytelling with data go? Is it, you know, I mean, Ralph Kimball I think of his group a lot. He had his thing, and he had a small team of experts and they did their thing for like 30 years. And then one day they just said, we're packing up shop. I mean, what's next? Where does it go? - I don't know. I have a harder time with the way out there. And for me 10 years feels…