From the course: Data Storytelling for Marketers: Crafting Compelling Insights that Drive Decisions
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Adding context to your data
From the course: Data Storytelling for Marketers: Crafting Compelling Insights that Drive Decisions
Adding context to your data
Do you remember certain classic films like The Empire Strikes Back, The Sixth Sense, and The Usual Suspects? If you do, can you think of one standout element all these movies share? If you said it's their very famous plot twists at the end, you'd be right. Plot twists and storytelling accomplish two important feats. First, they deepen and enrich the story with additional information or context. Second, they unexpectedly fulfill the core human need for uncertainty, which increases attention, engagement, and memorability. That's why your audience and you may benefit from providing additional context to the data you're communicating through a well-timed twist. In this lesson, I'll share strategies for incorporating additional insights, industry trends, and relevant statistics into your narrative while amplifying the story's power to engage your audience. Context can deepen your audience's intuitive understanding of the story you're telling with data. It can help get in front of the first…
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