From the course: Data Storytelling for Marketers: Crafting Compelling Insights that Drive Decisions
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Utilizing the power of data storytelling
From the course: Data Storytelling for Marketers: Crafting Compelling Insights that Drive Decisions
Utilizing the power of data storytelling
Storytelling is a trendy buzzword in business and marketing today. Yet it's likely the earliest form of communication among humans, where generations wisdom was shared on the walls of caves and around campfires. Well, today's neuroscience shows that nothing activates more areas of the human brain than a well-told story that triggers an emotional connection. But why tell stories with business and marketing data? Doesn't the data just speak for itself? Aren't they just numbers? Actually, no. Those numbers are likely the result of humans engaging with your company. The raw material of a story between your company and your customers. Stories convince decision makers to make data informed decisions driven by emotional connection. That's why marketing professionals must learn data storytelling to craft compelling messages and insights. In this lesson, I'll show you how data storytelling enhances business communication and decision making. A study by doodle.com in 20 waste over $500 billion…
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