From the course: Design Thinking: Design for New Experiences
Join today to access over 24,700 courses taught by industry experts.
Research: Observations
From the course: Design Thinking: Design for New Experiences
Research: Observations
So, we talked about some fundamentals and techniques for interviewing people in context, but you may not be one of those people that actually want to spend a lot of time interviewing. You may be a little bit more on the shy side, and you want to do more observations. We're going to give you a simple framework for thinking about how to approach an observation. We call this the AEIOU framework, pretty simple, but what that ladders up to are some key points that you need to be looking out for in the experience. A, meaning action, and what that means is, what actions are people taking? You can almost think about what are the interactions. So when do people ask for help? When are they looking at the label on a box? How long do they spend looking at the label on the box? Which, incidentally, could be a good moment for an intercept interview. The next thing is, followed by the actions people take in context, what's the environment? How is the environment set up? We mentioned the idea of the…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.