From the course: Develop Your Personal Brand in Tech with LinkedIn
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Power of consistency
From the course: Develop Your Personal Brand in Tech with LinkedIn
Power of consistency
- If someone hears a message repeatedly, it becomes familiar and something they remember. This is the power of consistency. So how often should you post content? The frequency of posting will vary based on the goals that you set, which is what we're going to talk about in the next video. Ideally, you'll share content and engage with others at least a few times a week to remain relevant and top-of-mind for your audience. When we think of consistency, we should also discuss being consistent with what we post, not only how often we post. It's important that your content remains mostly on the topics that fall in line with your brand. For example, if you want to be known as a data visualization expert, your content should remain mainly around this topic. You can post about best practices, book recommendations, courses you've taken, share helpful resources, et cetera. This doesn't mean you can't veer off into other discussions…
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