From the course: Diversity and Inclusion in Marketing: Inclusive Language for Marketers
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Use person-first and gender-neutral language
From the course: Diversity and Inclusion in Marketing: Inclusive Language for Marketers
Use person-first and gender-neutral language
- When it comes to recognizing people for who they really are, the best approach is to not assume who they are. This goes back to really knowing your audience. But I want to give you a little more guidance so that you can better understand what to consider when reaching out to people in your marketing materials. The one thing to keep in mind is that not all people want to be defined by their traits. Some people prefer to use people-first language. People-first language is recognizing others as unique individuals, rather than inherently categorizing them. For example, instead of saying a disabled person, someone actually might prefer a person with a disability. And instead of saying someone is an addict, you should probably say a person with an addiction. Gender pronouns and references fall in a similar category. So steer away from using gender-specific language. Unless you know definitively whether a person has a preferred…
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