From the course: Ecommerce Marketing with Generative AI
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Use generative AI to streamline copywriting and editing
From the course: Ecommerce Marketing with Generative AI
Use generative AI to streamline copywriting and editing
- Content creation has been called generative AI. It's low hanging fruit, because it's easy for a machine to do and it spits out barrels of content fast. But just because it creates, it doesn't mean your customers will like what it does. You need to figure out the right balance of human writing and synthetic content to make your e-commerce marketing stand out. AI is good for brainstorms 'cause, you know, it generates lots of ideas and thought-starters. But when it comes to writing customer-focused content like ads, social media posts, product descriptions, newsletters, customer email campaigns, or landing pages, AI output often seems cliched and long-winded and not presented in your brand voice. Some tech people refer to that as AI slop, and you never want to produce that. A more effective way of harnessing AI for content creation is to use it as your editor. You write the first draft, then ask AI to be a second pair virtual eyes. For instance, you could ask it to tell you which parts…
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