From the course: Email Marketing: Drip Campaigns
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What is a multi-channel campaign?
From the course: Email Marketing: Drip Campaigns
What is a multi-channel campaign?
- Whenever I see a new blockbuster movie being promoted, I never only see it in one place. I might see it on the side of a bus, I might hear about it on the radio, and I might even see adverts for it on television. This is a form of multichannel marketing, and it is an effective way to get your marketing message out there. Multichannel marketing is when you promote the same message, but using different channels. For example, you could be promoting a specific product to a segment of your email list, and those individuals can also be re-targeted with the same message using targeted ads on social media. This can be an extremely effective way of promoting your products and services. Let's take a look at how you can segment your email list to promote specific offers. This is an example of AWeber. When I go into Aweber, and I go to Subscribers, I can actually see people who have subscribed to my list. I can refine this search as…
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