From the course: Email Marketing: Strategy and Optimization
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Send messages at the best time - MailChimp Tutorial
From the course: Email Marketing: Strategy and Optimization
Send messages at the best time
- [Instructor] They say timing is everything. And when it comes to email marketing, timing really does matter. Email marketers often wonder what is the best time to send a message to their audience? But that's actually not the right question. What you really want to know is when is the best time for my audience to receive the message that increases the chance that they will read it. And the answer to that question is, it depends. If your audience is like most people, they're already facing a flood of email. So how do you figure out what's the best time to send your email messages? Well, let's talk for a second about timing. Timing means a lot more than time of day. It can mean time of the week and for some audiences, the time of the month or year. Let's break all of this down. The best days of the week to receive emails are Tuesdays through Thursdays. And if you think about your Mondays and Fridays, this makes sense.…
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