From the course: Email Marketing: Strategy and Optimization
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Welcome and onboarding emails - MailChimp Tutorial
From the course: Email Marketing: Strategy and Optimization
Welcome and onboarding emails
- Welcome and onboarding emails are individual or sequenced messages that are sent to subscribers when they first opt into a list. These are also some of the most important emails you can send to a new audience member because it can determine whether a subscriber will ever bother to open your future emails. Over the years, I've designed many different types of welcome series, and I've learned one important thing. You have to start from the why, why you ask people to sign up and why your subscribers agree to receive these particular emails. After all, if you don't know the goal of your email send, then your audience won't understand why they're getting the email either. When someone opts into your email list, it can matter much more than a sale. Your welcome series has enormous potential. 74% of customers expect to receive a welcome email and quickly. Click-through rates on welcome emails are some of the highest you'll ever…
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