Excel for Marketers
With Matt Brattin
Liked by 245 users
Duration: 2h 53m
Skill level: Beginner + Intermediate
Released: 4/14/2025
Course details
In this course, Matt Brattin—the Chief Financial Officer at Aplos—guides you through practical ways you can leverage Excel’s powerful features to optimize marketing campaigns and improve decision-making. Gain a thorough understanding of essential marketing metrics—from traffic sources and spend to conversion rates and revenue. Learn through hands-on exercises how to structure and clean data, calculate key performance indicators, and build dynamic dashboards for ongoing analysis. By the end of the course, you will confidently apply Excel tools to identify trends, uncover opportunities, and drive strategic marketing initiatives with a toolkit for translating complex data into effective, data-driven actions.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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