From the course: Generative AI for Digital Marketers
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AI, the metaverse, and immersive marketing
From the course: Generative AI for Digital Marketers
AI, the metaverse, and immersive marketing
- [Narrator] Let's fast forward a few years to a time when immersive technologies like augmented and mixed reality and the metaverse are in full swing. What part will generative AI play? Well, you can bet artificial intelligence will feature prominently in many immersive apps to ensure the digital assets appear where and when they're supposed to. And generative AI could become the superhero tool that lets you dream, create, iterate, and bring visual scenes to life right before your eyes. For instance, what if you wanted to take your customers to a pristine beach or a breathtaking view of the desert? Well, generative AI tools will let you describe your vision and create it instantly, and you'll be able to fix or refine it by changing your prompt and insert your brand into the surroundings in a subtle and surprising way. Take a look at this image and see if you can spot h+ Sport. Suppose you're the marketing lead for a…
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