From the course: Generative AI for Digital Marketers
Join today to access over 24,700 courses taught by industry experts.
Crafting a marketing prompt
From the course: Generative AI for Digital Marketers
Crafting a marketing prompt
- [Instructor] As I've mentioned before artificial intelligence is all about predictions and in many cases they're getting really good. But AI doesn't have intuition and can't read your mind. So to get what you want, you have to prepare detailed instructions a machine understands. That's called prompt engineering and it's becoming a new marketing skill. Prompt engineering is the strategic use of language as the input that lets the AI know the parameters for the creative output you want to see. In many ways, it's a lot like coding, except the symbols you're using are words. While your colleagues at work might be able to fill in the blanks when you ask them to do something, generative AI can only respond to what's included in your prompt. That's why you want to make sure you're descriptive and specific by specifying details like length and format, tone, the audience you're trying to reach and whose perspective it's from.…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.