From the course: Google Ads Essential Training

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Set up conversion tracking

Set up conversion tracking - Google Ads Tutorial

From the course: Google Ads Essential Training

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Set up conversion tracking

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- [Instructor] Tracking conversion events in Google Ads isn't too terribly complicated. I'll start by selecting tools and settings from the menu in the upper right hand corner, and then choosing conversions from the measurement section. For starters, we can see any conversion actions that we're tracking in this table view. Here we can see that I already have a conversion action for phone call leads, and this view will let me see all of the conversion data associated with this action, as well as any issues that are reported by Google. In this case, Google says we haven't had any recent conversions, and if there's any issues, Google might prompt me to run through some troubleshooting steps. To create our first conversion action together, I'll select new conversion action in the upper left hand corner of the screen. For starters, we need to select what we're tracking, and there are many different kinds of conversions. For example, website conversions could track page views, online sales,…

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