1. All topics
  2. Business
  3. Marketing
  4. Web Marketing Analytics
Google Analytics 4 (GA4) Essential Training Preview

Google Analytics 4 (GA4) Essential Training

With Corey Koberg Liked by 8,617 users
Duration: 1h 56m Skill level: Beginner Released: 6/17/2022

Start my 1-month free trial Buy for my team

Course details

Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website. Google product expert Corey Koberg covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available—from averages and segments to trends and context. If you want to learn how to get, convert, and retain customers, manage user accounts, and more, join Corey in this course.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

6,836 ratings
  • 5 star
    Current value: 5,296 77%
  • 4 star
    Current value: 1,192 17%
  • 3 star
    Current value: 276 4%
  • 2 star
    Current value: 36 <1%
  • 1 star
    Current value: 36 <1%
  • Juan Gabriel C. Juan Gabriel C.

    Juan Gabriel C.

    Digital Analyst

    4/5 August 6, 2025
    Corey never leave anything to luck. With much authorithy he offers examples and quick ways to use the platform. Also gives some extra tips if you need a place to start in data analysis.
    Helpful · Report
  • Ifeanyi Nwokoro, PhD Ifeanyi Nwokoro, PhD

    Ifeanyi Nwokoro, PhD

    Professor of Computer Science

    5/5 August 5, 2025
    A Must-Take for Anyone Transitioning to GA4 The Google Analytics 4 (GA4) Essential Training course was a well-structured, comprehensive introduction to GA4. It helped clarify key differences from Universal Analytics and provided hands-on examples that made it easier to understand concepts like events, conversions, and explorations. I especially appreciated: The clear breakdown of the GA4 interface Step-by-step guidance on setting up events and conversions Insight into Enhanced Measurement and Exploration reports Real-world use cases and custom reporting examples The course is beginner-friendly but still useful for those with prior experience in analytics. I’d highly recommend it to marketers, analysts, and developers looking to build confidence with GA4. Would I recommend this course? Absolutely—especially as GA4 becomes the new standard.
    Helpful · Report
  • Muhammad Adeel Azad Muhammad Adeel Azad

    Muhammad Adeel Azad

    Software Engineer | Front-End Developer | EdTech | LMS | JavaScript | React | Svelte | Tailwind CSS | Material UI

    5/5 August 2, 2025
    The course provides clear, step-by-step guidance that’s perfect for beginners. It covers GA4 concepts in-depth while staying practical and relevant. Helpful examples make it easy to apply the knowledge in real-world scenarios.
    Helpful · Report

Contents

What’s included

  • Test your knowledge 10 quizzes
  • Learn on the go Access on tablet and phone

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.

Download on the App Store Get it on Google Play