From the course: Growing Your Business with LinkedIn Pages

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LinkedIn Page analytics sections

LinkedIn Page analytics sections

- Let's talk about the different LinkedIn analytics sections, starting with visitor analytics. When you click on visitor analytics, at the top you'll see your visitor highlights which include your recent page views, unique visitors and custom button clicks. Next, you'll see a line graph showing your LinkedIn page visitors over a specific time period. You can change the time range to show data for whatever period you choose. The graph will also display results of both desktop traffic, the blue line and mobile traffic, a green dotted line. The last part of this page will be the demographics of your visitors, which shows the top job functions of people visiting your page for whatever time range you choose. You can also look at the company size, industry, location, and seniority. This information is helpful to determine whether your page is attracting visitors from your target audience. The next section is your follower…

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