How Marketers Can Lead Change Management for Marketing Transformations
With Dina Shapiro
Liked by 29 users
Duration: 53m
Skill level: Intermediate
Released: 1/14/2025
Course details
In this course, learn how to successfully navigate and lead internal change management for marketing transformations to drive organizational growth. Despite the critical role of marketing transformations, most fail due to ineffective change management. Instructor Dina Shapiro shares insights into common pitfalls and best practices for implementing successful change initiatives. Through real-world examples and practical strategies, develop the skills to effectively communicate and connect emotionally with employees, mitigate employee uncertainties, and align stakeholders to achieve your change management goals. Whether you're a senior, mid, or junior level marketer, this course will equip you with the knowledge and tools to drive lasting, positive change in your organization.
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